Verbal Identity
Sample Headlines
Overview
These headlines and taglines should be used in brand-level materials such as on the website, for events, and in corporate materials to describe who Veracyte is and what we do. They can also be used in product-specific communications when referring to Veracyte as a whole, such as in brochures above the contact footer, in presentations, and other product materials.
Corporate
Audiences
- Internal
- Prospective Employees
- Community
Make a Bold Statement
Sample Copy
The stronger we are together, the more we weaken cancer.
We can shape cancer diagnostics together.
When we get together, cancer diagnostics gets ahead.
We’re the team that completes their team.
Join us.
Corporate
Audiences
- Internal
- Prospective employees
- Community
- Physicians
- Patients
- Researchers
- Healthcare organizations
Describe Ourselves
Sample Copy
Veracyte: serving those who serve patients.
Developing cancer diagnostic tests to help more people.
Describe our Products
Sample Copy
Cancer molecular tests that complete the diagnostic picture.
Molecular tests that sharpen the diagnostic picture.
Your partner in piecing together the diagnostic picture.
Bringing the right pieces together – to support your decision making.
How We Help or Create Value
Sample Copy
Transforming uncertainty into clarity.
Collaboration creates expansion.
When we get together, cancer diagnostics get ahead.
Events
Audiences
- Physicians
- Patients
- Researchers
- Healthcare organizations
Issue an Invitation
Sample Copy
Connect with us
Meet with our team
Learn more
Talk to a clinical expert
Bring your ideas to the table
Need help? Connect with us
Speak with our team
Connect with a specialist
Request information
Get clinical details
General Use
Detailed Examples
More vision, more reach.
Our vision is always before us: transforming cancer care on a global scale. Working with our partners, we seek to fill gaps and prepare for what’s next. Together, we expand our ability to reach more patients in more places.
Use: This copy block provides additional context on how we aspire to achieve our vision of “transforming cancer care for patients all over the world”
From insights come foresight.
With every diagnostic, we help clinicians give their patients actionable answers for now and make treatment plans for the future. As we serve each individual, we gather evidence that moves our collective knowledge of cancer forward.
Use: This copy block describes at a high level how the Veracyte Diagnostic Platform works, referencing our data gathering and collaborative approach to evidence generation.
Tenacity provides time.
Two things cancer patients need from those serving them: no stones unturned, no days wasted. We continually invest more energy into improving our work so that our customers have more time to invest in their patients.
Use: This copy block describes why we do what we do – work hard, push limits and never lose momentum – all because patients are our purpose.
Have Questions?
If you have questions about the guidance given here, please contact brand@veracyte.com.
Last Updated
February 12, 2026